STERLING FINANCIAL GROUP: CREATING OPPORTUNITY

Our Investment Philosophy

Founded by Simon Black. Our firm is dedicated to investing in early-stage information product businesses, particularly those developed by influential content creators. We believe in the transformative power of digital education and content creation. Our approach centers on identifying and nurturing promising talent in the information products space, providing the resources and guidance needed to elevate unique and impactful digital learning materials. By empowering creators with the tools to succeed, we aim to foster a new wave of educational and informative content that resonates with diverse audiences globally.

Our Main Criteria For Investment Choices

Creator Influence & Engagement

We evaluate the potential of the influencer or content creator based on their audience size, engagement rates, and influence. An ideal candidate would have a strong, loyal following, high engagement rates, and a proven track record of influencing audience behavior and preferences. This criterion ensures that the content produced has a ready and receptive audience.

Quality and Uniqueness of Content:

We assess the content's educational value, creativity, and uniqueness. The material should offer something distinct or superior compared to existing products in the market. This could be through innovative teaching methods, unique insights, or high production value. The goal is to invest in content that stands out and adds real value to the audience.

Scalability and Market Potential:

We determine the scalability of the product and its potential to capture a significant market share. This involves analyzing market trends, potential audience size, and the ability to expand content offerings. The ideal investment should show promise for growth, either by scaling up production, expanding into new markets, or evolving the product to keep pace with changing consumer preferences and technological advancements.